How to authenticate Vetements and why we love the Vetements hoodie
In the ever-evolving world of fashion, certain brands emerge to challenge conventions and break free from the mold. Vetements is one such label that has disrupted the industry with its distinctive approach to design, streetwear sensibilities, and a dash of irreverence.
In this blog post, we’ll take a closer look at the origin story of Vetements, what makes it interesting and unique, and how to authenticate Vetements.
The Origin Story
Vetements, which means “clothing” in French, was founded by Georgian brothers Demna and Guram Gvasalia in 2014. The brand quickly gained notoriety for its unconventional, anti-fashion ethos. Demna Gvasalia, the creative mastermind behind Vetements, once famously stated:
“We’re not a fashion brand; we’re a platform for design.”
This sentiment captures the essence of the brand’s unique approach.
Demna and Guram, along with a group of friends, formed Vetements as a collective of designers from various backgrounds. This diversity of perspectives gave rise to the brand’s distinct style, characterized by oversized silhouettes, deconstructed pieces, and an unapologetic, raw aesthetic.
What Makes Vetements Interesting and Unique
Rebel with a Cause
Vetements rebels against conventional fashion norms. The brand challenges established traditions and celebrates individuality by reimagining everyday items.
They have created pieces like the DHL T-shirt, which turned a mundane courier service logo into a high fashion statement, and a Vetements hoodie with the text “Titanic” in the font of the film’s logo. This irreverence is a core part of Vetements’ appeal.
High-End Streetwear
Vetements seamlessly marries streetwear aesthetics with high fashion. Their designs often include hoodies, oversized denim jackets, and graphic tees that are both casual and luxurious, appealing to a wide range of fashion enthusiasts.
Viral Sensation
Vetements made its name in the fashion world through clever marketing and generating online buzz. The brand’s focus on creating limited-run, highly sought-after pieces generated anticipation and excitement among fashion aficionados.
Demna Gvasalia’s Influence
Demna Gvasalia, the creative director of Vetements, has become a prominent figure in the fashion industry. He is known for his role at Vetements as well as his tenure at Balenciaga. His unique approach to design, often described as “ugly chic,” has greatly influenced the industry.
Collaborations
Vetements has collaborated with renowned brands like Reebok, Manolo Blahnik, and Levi’s. These collaborations have produced eclectic and distinctive pieces that showcase Vetements’ innovative spirit.
How to Authenticate Vetements
Due to the brand’s popularity and the high demand for its products, counterfeit Vetements items have become a concern. If you’re investing in Vetements, it’s essential to how to authenticate Vetements.
Check the Label
Vetements garments typically have a simple label with the brand’s name, size, and country of production. The font and stitching should be neat and of high quality.
Quality of Materials
Vetements uses high-quality materials and pays attention to details in their designs. Examine the fabric, stitching, and overall construction of the garment for any signs of poor quality.
Examine the Inner Tags
Look for any tags or care labels on the inside of the garment. Vetements often includes care instructions and fabric information. Ensure that the tags are stitched neatly and free from spelling errors.
Logos and Graphics
Inspect any logos or graphics on the garment for accuracy. Vetements is known for its meticulous attention to detail, so any misalignment, misspelling, or inconsistency is a red flag.
This resource from Legit Grails includes photos to compare real vs. fake Vetements reference points.
Vetements Sale
You’ll always find a good deal on a VETEMENTS hoodie on italist. See below for details:
Why VETEMENTS?
Vetements has carved a niche in the fashion world by embracing unconventionality, blurring the lines between streetwear and high fashion, and sparking conversations about the very definition of clothing.
If you’re lucky enough to own a piece from this avant-garde brand, cherish it for its uniqueness, and be sure to authenticate your purchase to ensure its authenticity. Vetements’ disruptive spirit continues to challenge the norms of the fashion industry and inspire the next generation of designers and fashion enthusiasts.
About the Author
Alex English is the Head of Content Marketing at italist.com, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.