Among the key best-sellers from the streetwear-inspired luxury label that builds up the hype over social media are Off-White hoodies for men. From Beyonce to Justin Bieber, celebrities and influencers have been patronizing the famous Off-white hoodies. The brand’s signature lines are the centerpiece of the product, adding to its usual eye-catching monochromatic color palette.

Off-White hoodies are all over social media, thanks to native content creators on Instagram. Different styles, colors and overall photography aesthetic made the product even more desirable, and in-demand. As a young brand embracing today’s culture in a sophisticated manner, Off-White’s collections are deeply rooted in streetwear meets luxury, while also refashioning from season to season. 

Off-White Size Chart

Reinforcing an approach to lifestyle, Off-White product offerings are grounded in today’s culture. The Milan-based, streetwear label was founded by Virgil Abloh, who is also a longtime creative consultant to Kanye West and had recently joined Louis Vuitton as its new menswear designer. The appointment of Abloh in Louis Vuitton was a bold, smart move– realizing that today’s internet-driven ways of dressing would empower the European fashion house to interweave luxury with streetwear, which, Off-White clearly champions. The label currently boasts 3.6 million Instagram followers, and in the recent data analyzed by the Italist team, Off-White stood at the 11th place as the most sold brand on Italist.

OFF-WHITE SS18

 

 

 

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About the Author

Alex English is the Head of Content Marketing at italist.com, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.