These top fashion brands are #trending in the new year.
Every year, we crunch the numbers to see which brands are most searched, and which ones sell out the quickest on italist. 2020 wasn’t a typical year, as we all know, so we saw an uptick in certain types of style—casual, comfortable, but also highly ornamental, original, and interesting.
We excluded names you already know, like Gucci and Christian Louboutin, whose popularity is a given. Instead, we focused on niche and new names, calculating the percentage increase in volume sold for each. Some are new to our site this year, so no increase figure is available.
Top Fashion Brands for Women
DRKSHDW is the secondary line from Rick Owens, one of the originators of minimalist luxury. The upscale streetwear feel of DRKSHDW was perfect for the mood of the last year, and we’re one of the few sites to carry DRKSHDW for women! Read more about DRKSHDW.
Palm Angels is a new name in high-end streetwear, known for its cheeky motifs like the broken crocodile and broken teddy bear. It’s been consistently popular for its menswear, but has seen a greater boost this year for its womenswear. Read more about Palm Angels.
Amina Muaddi is the name on every stiletto-lover’s lips, and we literally can’t keep them in stock. Growing up, the designer lived between Jordan, Romania, and Italy, the influences and cultures of which she draws from to create her fresh and unapologetically feminine styles.
Marine Serre is another gifted designer with a multicultural background and a highly original point of view. Not only one of our top fashion brands, her crescent moon motif is already instantly recognizable, and she’s bringing greater awareness to sustainability and upcycling in her designs. Read more about Marine Serre.
Shop italist for up to 40% off on over 200,000 up-to-the-minute luxury fashions for women, men, and kids from leading brands like Golden Goose, Fendi, Gucci, Miu Miu, and many more—direct from Italy’s finest boutiques to your door.
About the Author
Alex English is the Head of Content Marketing at italist.com, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.
See last year’s Top Fashion Brands list to compare, and discover more Fashion Trends coverage: 2021’s Pantone Colors of the Year; 3 Ways to Wear Combat Boots; and Is Stealth Wealth Back?
Shop italist for up to 40% off on over 200,000 up-to-the-minute luxury fashions for women, men, and kids from leading brands like Golden Goose, Fendi, Gucci, Miu Miu, and many more—direct from Italy’s finest boutiques to your door.
About the Author
Alex English is the Head of Content Marketing at italist.com, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.
Led by new Givenchy creative director Matthew Williams, who was born in California but designs with a New York sensibility, 1017 Alyx 9SM is thoroughly modern, technical, and sturdy. Ready for anything, as they say, but not without a dash of luxurious materials like nappa leather or Prada-esque nylon.
See last year’s Top Fashion Brands list to compare, and discover more Fashion Trends coverage: 2021’s Pantone Colors of the Year; 3 Ways to Wear Combat Boots; and Is Stealth Wealth Back?
Shop italist for up to 40% off on over 200,000 up-to-the-minute luxury fashions for women, men, and kids from leading brands like Golden Goose, Fendi, Gucci, Miu Miu, and many more—direct from Italy’s finest boutiques to your door.
About the Author
Alex English is the Head of Content Marketing at italist.com, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.
In the winter season, Paloma Barceló is the boot queen of Spain. In the summer, she’s the sandal queen. Year-round, her designs are different from others’, well made, and reasonably priced. What an excellent combination!And For Men…
Not new, not “fashion,” and not especially trendy, John Lobb shoes are simply some of the best money can buy. Still crafted by hand in England, a Lobb pair of shoes is forever, meaning if you wear and enjoy them, take proper care of them, and have them refurbished periodically, they’ll last a lifetime. The brand is part of our top fashion brands because we often have some of the best pricing for them! Read more about John Lobb.
Almost equally popular for men as it is for women, DRKSHDW fit the fashion mood of the season, with clean, unfussy lines and a commitment to subtle elegance and comfort. Read more about DRKSHDW.
A diffusion line from the legendary house of Versace, Versace Jeans Couture takes a more casual approach, but with the same color palette and design inspiration. Look for gold foil graphics, barocco prints, and chunky sneakers—a way to get the Versace feel without the Versace price!
Ami Alexandre Mattiussi
A bit like DRKSHDW, but more cheerful, Ami Alexandre Mattiussi is all about easy staples that transcend trends and seasons. A fur-collar aviator jacket? Check. Drawstring trousers? Yep! The designer’s cable-knit sweaters are #essential which is why it’s one of our top fashion brands this year.
Led by new Givenchy creative director Matthew Williams, who was born in California but designs with a New York sensibility, 1017 Alyx 9SM is thoroughly modern, technical, and sturdy. Ready for anything, as they say, but not without a dash of luxurious materials like nappa leather or Prada-esque nylon.
See last year’s Top Fashion Brands list to compare, and discover more Fashion Trends coverage: 2021’s Pantone Colors of the Year; 3 Ways to Wear Combat Boots; and Is Stealth Wealth Back?
Shop italist for up to 40% off on over 200,000 up-to-the-minute luxury fashions for women, men, and kids from leading brands like Golden Goose, Fendi, Gucci, Miu Miu, and many more—direct from Italy’s finest boutiques to your door.
About the Author
Alex English is the Head of Content Marketing at italist.com, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.
In the winter season, Paloma Barceló is the boot queen of Spain. In the summer, she’s the sandal queen. Year-round, her designs are different from others’, well made, and reasonably priced. What an excellent combination!
And For Men…
Not new, not “fashion,” and not especially trendy, John Lobb shoes are simply some of the best money can buy. Still crafted by hand in England, a Lobb pair of shoes is forever, meaning if you wear and enjoy them, take proper care of them, and have them refurbished periodically, they’ll last a lifetime. The brand is part of our top fashion brands because we often have some of the best pricing for them! Read more about John Lobb.
Almost equally popular for men as it is for women, DRKSHDW fit the fashion mood of the season, with clean, unfussy lines and a commitment to subtle elegance and comfort. Read more about DRKSHDW.
A diffusion line from the legendary house of Versace, Versace Jeans Couture takes a more casual approach, but with the same color palette and design inspiration. Look for gold foil graphics, barocco prints, and chunky sneakers—a way to get the Versace feel without the Versace price!
Ami Alexandre Mattiussi
A bit like DRKSHDW, but more cheerful, Ami Alexandre Mattiussi is all about easy staples that transcend trends and seasons. A fur-collar aviator jacket? Check. Drawstring trousers? Yep! The designer’s cable-knit sweaters are #essential which is why it’s one of our top fashion brands this year.
Led by new Givenchy creative director Matthew Williams, who was born in California but designs with a New York sensibility, 1017 Alyx 9SM is thoroughly modern, technical, and sturdy. Ready for anything, as they say, but not without a dash of luxurious materials like nappa leather or Prada-esque nylon.
See last year’s Top Fashion Brands list to compare, and discover more Fashion Trends coverage: 2021’s Pantone Colors of the Year; 3 Ways to Wear Combat Boots; and Is Stealth Wealth Back?
Shop italist for up to 40% off on over 200,000 up-to-the-minute luxury fashions for women, men, and kids from leading brands like Golden Goose, Fendi, Gucci, Miu Miu, and many more—direct from Italy’s finest boutiques to your door.
About the Author
Alex English is the Head of Content Marketing at italist.com, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.