Planning a trip to Italy? Our insiders guide features designers’ recommendations on where to go in Italy and Italy travel tips, including places to eat, drink, visit, and shop in each city

There’s so much to do, see, and eat in Italy, that you might not know where to start. We have gathered some tips from our network of Italian insiders on places you should not miss when you visit Italy.

italy travel tips - rome

Where To Go In Italy First: Rome

In the words of Antonella Rizza, Roma is a large cosmopolitan city with an artistic, architectural, and cultural history that has influenced the whole world and dates back almost 3000 years. There are literally thousands of activities to do, monuments to visit, places to discover—a book would not be enough to tell them all.

She recommends a candlelit dinner at the Michelin star restaurant Aroma, in front of the Colosseum, for a dinner that will remain in your heart forever. 

For luxury shopping enhanced by the setting of the city’s monuments you can’t miss Via Condotti, one of the most important shopping streets, which leads right to the foot of Trinità dei Monti, and the Spanish Steps.

shop heron preston on italist

selection of italian fashion for travel to italy

where to go in italy - rome

MAHR’s designer Monia Furnari’s Italy travel tips: the best places to see are non-touristy spots. 

She loves hanging out at bars in neighborhoods still inhabited by locals, like Ponte Milvio and Rione Monti, and recommends discovering this magic city by visiting its various neighborhoods: a walk in Garbatella, eating pizza behind the Colosseum at sunset, exploring Mercato Testaccio, and buying fresh produce at Mercato Esquilino

South of Italy & Naples 

According to Antonella Rizza, if you’re heading to southern Italy, you’ll be spoiled for choice: the beautiful Naples, the breathtaking Amalfi Coast, Puglia with its beautiful cities, such as Trani, Bari, Alberobello, Lecce, and Gallipoli. 

italy travel tips - naples

And Calabria, with its fascinating contrasts, or Sicily, a small world of its own, made up of unmatched traditions, scents, unique flavors, unforgettable cuisine, extraordinary sweets, uncontaminated seas, beautiful islands, and millenary history—such as the valley of the temples of Agrigento, the Ancient Theater of Taormina, or the suggestive Ortigia Island in the heart of Syracuse.

Naples is known for its culinary delights, and, when Peninsula Swimwear’s founder Edoardo Pasolini goes there, he always does a typical “food tour”. First: sfogliatelle in Plebiscito Square, then a pizza margherita at the historical pizzeria L’antica Pizzeria Da Michele.

where to go in italy - naples southern italy

For aperitivo, he recommends heading to the Carracciolo seafront at sunset, and getting a drink at Nea, a modern art gallery in Piazza Bellini. 

Neapolitan tailoring label Kiton recommends enjoying fresh fish at Da Dora, a restaurant located in the center of Naples. For aperitivo, don’t miss Il Pirata, a stunning restaurant in Sant’Angelo, a seaside village in the heart of Ischia, one of the islands of the Neapolitan archipelago. 

Italy Travel Tips For Florence and Tuscany

Florence, the cradle of Italian art, is an obligatory stop when you’re visiting Italy. Antonella Rizza recommends visiting the Uffizi Museum, the Basilica of Santa Maria Novella, and countless other artistic and historical beauties.

In Florence, luxury shopping is guaranteed—every label is present—and after you can enjoy a fancy aperitivo at Le Ménagère, and dinner at the panorama restaurant La Scaletta, where you can dine among the roofs of Florence.

italy travel tips florence tuscany

italy travel tips florence

where to go in italy florence

The countless places overlooking the Arno River are also stunning, and you can sip on a glass of red Montalciano wine at sunset, enjoying the splendid panorama of the historic Florentine buildings.

DROMe’s creative director Marianna Rosati’s favorite district is Santo Spirito / San Frediano, where you can enjoy an aperitivo outside with a crowd of creative people (when allowed!), and find lots of lovely places to eat, all run by local people and curated with love.

Where To Go In Italy Second: Milan

where to go in italy milan

Just an hour and forty minutes by fast train from Florence is Milan, the world capital of fashion and design. To Antonella Rizza, Milan is a real modern metropolis.

Headquarters of the Italian stock exchange, Milan is a financial center famous for its restaurants and exclusive shops. The Gothic-style Cathedral and the convent of Santa Maria delle Grazie, which houses the fresco “The Last Supper” by Leonardo da Vinci, testify to the artistic and cultural heritage of the city.

Subscribe for more stories_button

In Milan, the aperitivo is a ritual that is consumed every day and that unites professionals and bankers, designers and students, stylists and artists, in an endless number of places from the banks of the Navigli to the Isola district. Some of the most popular places are the trendy Ceresio 7 Pools & Restaurant and the Radio Rooftop Bar, a unique place with an international soul, though both are extremely elegant.

italy travel tips milano

Milanese outerwear label Goosetech also recommends Fioraio Bianchi, The Botanical Club, and Deus Café. Eddy Monetti loves enjoying a glass of wine at Salumaio di Montenapoleone, housed in the historic Bagatti Valsecchi building.

As for restaurants, Goosetech’s favorites are Nuova Arena, Antica Trattoria della Pesa, Stravagario Bistrot, GAM Korean Bistrot, and Mandarin 2.

Eddy Monetti is most fond of Il Baretto, located inside the Baglioni Hotel Carlton, and AMEN’s founders love eating at the Giacomo Bistrot, and partying at the Volt club.

selection of italian fashion for travel to italy

For Italy’s oldest and most storied hat-maker Borsalino, Milan represents a sentimental web. Every corner is linked to a series of cherished memories. 

A favorite of Borsalino is the Guastalla Gardens, one of Milan’s oldest parks, full of color and quaintness. Outside the city center, the Isola is definitely worth a visit: it’s a historical district that contrasts with the modernity of the Porta Nuova skyscrapers, and where you can enjoy a meal at the Ratanà restaurant, which offers classic yet contemporary Milanese cuisine. 

Friuli Venezia Giulia

Where to go in Italy other than the usual spots? East of Milan in the Northeast corner of the country is Friuli Venezia Giulia, the Italian region that borders Austria and Slovenia. 

where to go in italy friuli venezia

According to Le Sûr, makers of traditional Friuliane luxury house slippers, the first stop in the region must be Castello di Buttrio. There you can indulge yourself with a wine tasting in Le Sûr’s cellars, enjoy a tour of the vineyards, and a bike ride across the hills surrounded by the most colorful sunsets. You can then spend the night in the Country House, right after a delicious and traditional meal at the Locanda, next door. 

Around the region you can stroll in Cividale, a beautiful historical UNESCO World Heritage Site.

italy travel tips friuli venezia giulia

Don’t miss Trieste, one of the greatest Italian port cities of all times—let yourself be enchanted by the view of Piazza Unità d’Italia and a delicious pied dans l’eau meal at the Dama Bianca in Duino.

Last but not least, Udine: Le Sûr’s favourite spots in the city are Osteria al Cappello for a traditional aperitivo, and Hostaria alla Tavernetta for a cozy dinner.

We hope you enjoy your time in Italy and find these Italy travel tips helpful.

If you’re not leaving the US just yet, don’t worry—a visit to italist is like a tour of Italy’s best boutiques, but without the jet lag, the cost of a plane ticket and hotel, or the footwork of going from store to store in search of the perfect item at the best price.

Bring Italy straight to your doorstep with our large selection of up-to-the-minute luxury fashions, shoes, and accessories from Italian leading brands such as Dolce & Gabbana, Prada, and Bottega Veneta, and many more, at up to 40%* savings every day before discounting.

shop heron preston on italist

About the Author

Alex English is the Head of Content Marketing at, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.