Alanui is the Milan-based brand that makes luxury knitwear with unique motifs and colors. So what makes an Alanui cardigan special? And where is Alanui on sale?

Looking for the perfect garment to take on a roadtrip? Something comfortable and versatile, but with a luxurious feel? A cozy garment that is just as stylish as a cocktail dress, and that will make you stand out from the crowd?

All hail the Alanui cardigan, the perfect travel companion!

What is Alanui?

Founded by siblings Nicolò and Carlotta Oddi in 2015, Alanui is a Milan-based brand with a charming nomadic, folk-chic aesthetic. But how was the label born?

It all started with a vintage cardigan from the ‘70s that Nicolò discovered at the Rose Bowl Flea Market, in Pasadena, Los Angeles. He bought the cardigan and gifted it to his sister, Carlotta, who at the time was fashion editor for Vogue Japan.

Carlotta adored the cardigan—she wore it on a trip to Hawaii, finding it extremely versatile and stylish. So, the two siblings had an idea: to create a line of unique knitwear, unisex and seasonless, that would last a lifetime and accompany the owner on countless travels and adventures. They combined Nicolò’s business background and Carlotta’s creativity, and Alanui was born (the name means “great path” in the Hawaiian). 

At the beginning, the brand focused solely on oversized cashmere cardigans, featuring a waist belt and Native American-inspired prints. When, in 2017, the label teamed up with famous, now-defunct Parisian multi-brand store Colette to create a capsule collection of three cardigans in the concept store’s signature blue, the brand truly went big. 

And we, too, have caught the fever!

Not only cardigans!

Today the brand has expanded, and offers not only cardigans, but a range of vibrant sweaters, jackets, shirts, beachwear, footwear, accessories, and even soft furnishing. Nicolò and Carlotta’s goal, they say, is to create an Alanui world!

If Alanui started as a unisex line, today the brand offers a men’s, women’s, and kid’s collection. Each garment takes the wearer on a different journey: from California to South America to the Artic, Alanui pays homage to different cultures with its eclectic motifs.

This season, we especially love the Take It Easy cardigan–with its granny crochet patterns, multicolor fringed trimming and signature waist belt, it exemplifies Alanui’s vibrant boho-luxe sensibility and savoir fair. This particular piece takes three hours and a half to be knitted, and another six to be assembled! We also love the women’s Positive Vibes crochet top, and the men’s Island Wave sweater and cardigan.

And you can’t miss the Alanui x Rolling Stones capsule collection, created to celebrate the 60th anniversary of the iconic rock band: we can’t get enough of the Psychedelic Lips cardigan, embellished with the Rolling Stones signature tongue. 

All of the label’s cardigans and sweaters are crafted in Italy using the finest Italian cashmere wool.

Where is Alanui on sale?

You can find Alanui in finer multi-brand boutiques all over the world. 

Prefer shopping online, from the comfort of your home? Look no further than italist: we carry a large selection of Alanui cardigan for women, Alanui cardigan for men, and Alanui for kids. Save up to 40%* when you shop on italist.

How?

The prices you see listed on italist product pages are the Italian retail price, so even during non-sale periods, they’re lower than prices at other online shops or at offline retail stores in your region. Learn more about italist pricing.

 

About the Author

Alex English is the Head of Content Marketing at italist.com, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.